2014年3月11日 星期二
完成松果體超感官訓練課程 - 全級考第一
大家好, 本人第一次幫人用 Movie Maker 製作短片加字幕, 請大家睇睇, 俾D意見, 如可以, 在 YouTube 俾個 Like, 謝謝.
http://youtu.be/TsawZDDa6rk
2013年10月21日 星期一
萬能流感疫苗 5年內面世
萬能流感疫苗 5年內面世
流感病毒不斷變種，最近美國研究人員終於取得突破，利用在實驗室製成的人類抗體進行動物測試，結果發現能有效對付 H5N1禽流感等10種流感病毒，有望五年內製成萬能流感疫苗。
美國哈佛大學醫學院
授馬拉斯科領導的研究團隊，篩選了數以十億計的單株抗體，這種抗體來自人體的免疫系統，可用於治療癌症等多種疾病。研究員在老鼠體內測試，發現三種單株抗體能有效破壞病原體，抗衡病毒的變種特性，成功抵銷目前10種已知甲型流感病毒的殺傷力，包括令人聞之色變的 H5N1禽流感，以及曾導致數以千萬計人死亡的西班牙流感。
研究人員希望將有關抗體製成一種萬能流感疫苗，預計可在兩、三年內進行人體臨床試驗，最快五年內面世。
英國《每日郵報》
2012年2月14日 星期二
2012年2月8日 星期三
Click-to-call is key to Google's mobile ad dominance
How Google ads reinvented the sales call
FORTUNE — Companies diving into mobile advertising have found success getting consumers to do something unusual with their smartphones: make calls.
It's no surprise that the mobile space has become one of the hottest areas in advertising. According to research firm Nielsen, smartphone ownership in the U.S. has more than doubled in the past two years, climbing to 44% of mobile users in 2011. Sophisticated handsets have created a surge in data consumption as well. According to Google (GOOG), 69% of American smartphone users access the Internet every day. Data usage in the U.S. was up 89% in 2011. By the end of 2012, U.S. mobile ad spending is expected to reach $2.61 billion -- up from $1.45 billion in 2011 -- according to digital marketing firm eMarketer.
That growth has created a heated race. Google leads thanks to its powerful search franchise and its Android devices. The company beat out Apple in a deal to acquire AdMob in 2010 for $750 million. That same year, Apple (AAPL) launched its iAd network, which allows advertisers to place rich media ads that include video and animations in iOS apps. While the mobile advertising business has had muted results so far, the company recently hired former Adobe (ADBE) executive Todd Teresi in an effort to revamp it. Even Facebook is looking to get a piece of the pie. The popular social network recently hinted to moving into the mobile ad space in the IPO it filed last week.
So it may seem odd that what has taken centerstage for early mobile marketers is not a new breed of flashy advertisement but something rather more analog, making calls. Google is dominant in mobile advertising. Last year, the Internet search leader occupied more than half of U.S. mobile ad revenues, accounting for some 95% of the mobile search ad market and 25% of the mobile display market last year. In 2010, the company enabled ads that could be tapped to make a call, speed dial in disguise. Now, Google ads generate more than 10 million calls a month.
Naturally, the approach has proved popular with firms that have long relied on call centers to generate new business. Take Esurance, the San Francisco-based auto insurance firm that provides services online. The company says that click-to-call ads have improved the efficacy of its marketing campaign some 25%. While it won't release specifics, it says calls coming from such ads were more likely to result in sales than typical phone inquiries. "So many people want their final transactions to be over the phone," says Esurance Director of Online Marketing Tolithia Kornweibel.
1-800-Flowers (FLWS) is another example. The company says it's customers were two or three times more likely to click to make a phone call from a handset than to click on anadvertisement on a desktop computer. Cable provider Comcast (CMCSK) has found the same to be true. Since starting to use mobile ads in June last year, the company says it has seen a surge in mobile sales, with 270% greater click-through rates on mobile than desktop devices. Mobile advertising now drives more than 10% of the company's online sales, up from virtually nothing last year. "Sometimes customers can do all the research, but they'll still have questions they want to talk to someone about," says Joshua Palau, vice president of digital sales and marketing at Comcast cable, another company.
The hitch? Figuring out how to track the impact mobile advertising has on consumers. Currently, there's no way for advertisers to track if a customer starts their purchasing experience on one device and moves to a different platform to finish. For example, a Comcast customer could research the deals the company has to offer through the company's mobile site or online but, ultimately, end up walking into one of its satellite stores to complete the purchase. Google says it is working to fix that. "Your mobile phone is really becoming a tool to navigate you through the physical world," says Jason Spero, head of global sales and marketing at Google. "Right now, we're not doing a great job of tracking digital in the physical world, but we're very close."
Source: http://tech.fortune.cnn.com/2012/02/07/how-google-ads-reinvented-the-sales-call/
Source: http://www.plus1booster.com/blog/click-to-call-is-key-to-googles-mobile-ad-dominance
Mobile is the hottest thing in advertising. Turns out, getting people to make a phone call can be very lucrative.
By Sierra Jiminez, contributor
FORTUNE — Companies diving into mobile advertising have found success getting consumers to do something unusual with their smartphones: make calls.It's no surprise that the mobile space has become one of the hottest areas in advertising. According to research firm Nielsen, smartphone ownership in the U.S. has more than doubled in the past two years, climbing to 44% of mobile users in 2011. Sophisticated handsets have created a surge in data consumption as well. According to Google (GOOG), 69% of American smartphone users access the Internet every day. Data usage in the U.S. was up 89% in 2011. By the end of 2012, U.S. mobile ad spending is expected to reach $2.61 billion -- up from $1.45 billion in 2011 -- according to digital marketing firm eMarketer.
That growth has created a heated race. Google leads thanks to its powerful search franchise and its Android devices. The company beat out Apple in a deal to acquire AdMob in 2010 for $750 million. That same year, Apple (AAPL) launched its iAd network, which allows advertisers to place rich media ads that include video and animations in iOS apps. While the mobile advertising business has had muted results so far, the company recently hired former Adobe (ADBE) executive Todd Teresi in an effort to revamp it. Even Facebook is looking to get a piece of the pie. The popular social network recently hinted to moving into the mobile ad space in the IPO it filed last week.
So it may seem odd that what has taken centerstage for early mobile marketers is not a new breed of flashy advertisement but something rather more analog, making calls. Google is dominant in mobile advertising. Last year, the Internet search leader occupied more than half of U.S. mobile ad revenues, accounting for some 95% of the mobile search ad market and 25% of the mobile display market last year. In 2010, the company enabled ads that could be tapped to make a call, speed dial in disguise. Now, Google ads generate more than 10 million calls a month.
Naturally, the approach has proved popular with firms that have long relied on call centers to generate new business. Take Esurance, the San Francisco-based auto insurance firm that provides services online. The company says that click-to-call ads have improved the efficacy of its marketing campaign some 25%. While it won't release specifics, it says calls coming from such ads were more likely to result in sales than typical phone inquiries. "So many people want their final transactions to be over the phone," says Esurance Director of Online Marketing Tolithia Kornweibel.
1-800-Flowers (FLWS) is another example. The company says it's customers were two or three times more likely to click to make a phone call from a handset than to click on anadvertisement on a desktop computer. Cable provider Comcast (CMCSK) has found the same to be true. Since starting to use mobile ads in June last year, the company says it has seen a surge in mobile sales, with 270% greater click-through rates on mobile than desktop devices. Mobile advertising now drives more than 10% of the company's online sales, up from virtually nothing last year. "Sometimes customers can do all the research, but they'll still have questions they want to talk to someone about," says Joshua Palau, vice president of digital sales and marketing at Comcast cable, another company.
The hitch? Figuring out how to track the impact mobile advertising has on consumers. Currently, there's no way for advertisers to track if a customer starts their purchasing experience on one device and moves to a different platform to finish. For example, a Comcast customer could research the deals the company has to offer through the company's mobile site or online but, ultimately, end up walking into one of its satellite stores to complete the purchase. Google says it is working to fix that. "Your mobile phone is really becoming a tool to navigate you through the physical world," says Jason Spero, head of global sales and marketing at Google. "Right now, we're not doing a great job of tracking digital in the physical world, but we're very close."
Source: http://tech.fortune.cnn.com/2012/02/07/how-google-ads-reinvented-the-sales-call/
Source: http://www.plus1booster.com/blog/click-to-call-is-key-to-googles-mobile-ad-dominance
2012年2月4日 星期六
How to be on page 1 of Google? Buy Google plus one.
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Get more Google+1, it means the content of your website is attractive; your visitors recommend your website to Google users. The more Google +1 you get, the higher SERPS you are ranked. It also draws higher website traffic, and higher profit online for your business.
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Want to earn more money online? Buy Google Plus One
2012年2月1日 星期三
Google: New privacy rule hasn't changed advertising
Google Defends New Privacy Policy by AMIR EFRATI
Changes that Google Inc. made to its privacy policy last week bring it more in line with rivals Yahoo Inc., Microsoft Inc. and Apple Inc., the company said Tuesday in response to questions from members of Congress.
The Internet search giant, which has expanded into social networking, mobile-device software and other services that collect voluminous data about people's online behavior, faced questions last week after updating its policies on how it treats the data it collects about hundreds of millions of people world-wide.
Google said the changes could improve people's experience using some of its services. But the company has also indicated to outsiders that the changes may help boost its online-advertising business, which generated nearly $40 billion in revenue last year.
Google said that it isn't collecting new kinds of information about people and that the policy essentially consolidates dozens of policies that were already in effect for individual Google services. But it added that if users are signed into their Google accounts, data about their Web-search history and the videos they watched on YouTube may now be used in combination with other services.
Google said that if a user is "signed in and searching Google for cooking recipes, our current privacy policies wouldn't let us recommend cooking videos when she visits YouTube based on her searches—even though she was signed into the same Google account when using both Google search and YouTube."
The company said such changes "benefit our signed-in users by making things easier and letting them find useful information more quickly."
The new policy, which will take effect March 1, also allows Google to show better-targeted online ads to people because it can take into account the videos they watched or their previous searches. In its response to Congress, Google said it could "now be possible under the updated policy, for example, to use a signed-in YouTube user's viewing history to show better search results in Google search or to use signed-in search history to show more relevant ads across Google."
Google's sales representatives have already notified advertising agencies about the new potential ad-targeting capabilities, people familiar with the matter said.
"We don't have any new advertising capabilities to announce at this time," a Google spokesman said in a statement. "Any new products we do launch would provide users with transparency and control over the ads they see."
The privacy-policy changes allow Google to combine data about specific users' activities across more Google services when they are logged into accounts with the company. But people don't need to "log in" to a Google account—which is often associated with their name—when accessing such services, Web search or YouTube. People can also create Google accounts that aren't associated with their real names or open more than one account to use different Google services, making themselves more anonymous, the company said.
The privacy-policy changes won't affect the company's use of information about people's location, a spokesman said. Google collects location information mainly from phones powered by Google's popular Android software and from some Wi-Fi-connected PCs in which Google's Chrome browser or search "toolbar" is installed.
Many Android phones regularly gather information about Wi-Fi networks in their vicinity and send the information to Google, but Google says it "anonymizes" and aggregates the information so that it isn't tied to specific phones or people. The company says it doesn't keep a record of where a phone has been or collect information about text messages or phone calls.
When people use Google apps such as Latitude, which requires information about a person's location, the company has long had the ability—under its current privacy policy--to keep data about that person's location and potentially use it in conjunction with other Google services or to serve more relevant advertisements to the person.
Source: www.http://online.wsj.com/article/SB10001424052970204740904577195083676240406.html?mod=dist_smartbrief
Source: www.plus1booster.com
Changes that Google Inc. made to its privacy policy last week bring it more in line with rivals Yahoo Inc., Microsoft Inc. and Apple Inc., the company said Tuesday in response to questions from members of Congress.
The Internet search giant, which has expanded into social networking, mobile-device software and other services that collect voluminous data about people's online behavior, faced questions last week after updating its policies on how it treats the data it collects about hundreds of millions of people world-wide.
Google said the changes could improve people's experience using some of its services. But the company has also indicated to outsiders that the changes may help boost its online-advertising business, which generated nearly $40 billion in revenue last year.
Google said that it isn't collecting new kinds of information about people and that the policy essentially consolidates dozens of policies that were already in effect for individual Google services. But it added that if users are signed into their Google accounts, data about their Web-search history and the videos they watched on YouTube may now be used in combination with other services.
Google said that if a user is "signed in and searching Google for cooking recipes, our current privacy policies wouldn't let us recommend cooking videos when she visits YouTube based on her searches—even though she was signed into the same Google account when using both Google search and YouTube."
The company said such changes "benefit our signed-in users by making things easier and letting them find useful information more quickly."
The new policy, which will take effect March 1, also allows Google to show better-targeted online ads to people because it can take into account the videos they watched or their previous searches. In its response to Congress, Google said it could "now be possible under the updated policy, for example, to use a signed-in YouTube user's viewing history to show better search results in Google search or to use signed-in search history to show more relevant ads across Google."
Google's sales representatives have already notified advertising agencies about the new potential ad-targeting capabilities, people familiar with the matter said.
"We don't have any new advertising capabilities to announce at this time," a Google spokesman said in a statement. "Any new products we do launch would provide users with transparency and control over the ads they see."
The privacy-policy changes allow Google to combine data about specific users' activities across more Google services when they are logged into accounts with the company. But people don't need to "log in" to a Google account—which is often associated with their name—when accessing such services, Web search or YouTube. People can also create Google accounts that aren't associated with their real names or open more than one account to use different Google services, making themselves more anonymous, the company said.
The privacy-policy changes won't affect the company's use of information about people's location, a spokesman said. Google collects location information mainly from phones powered by Google's popular Android software and from some Wi-Fi-connected PCs in which Google's Chrome browser or search "toolbar" is installed.
Many Android phones regularly gather information about Wi-Fi networks in their vicinity and send the information to Google, but Google says it "anonymizes" and aggregates the information so that it isn't tied to specific phones or people. The company says it doesn't keep a record of where a phone has been or collect information about text messages or phone calls.
When people use Google apps such as Latitude, which requires information about a person's location, the company has long had the ability—under its current privacy policy--to keep data about that person's location and potentially use it in conjunction with other Google services or to serve more relevant advertisements to the person.
Source: www.http://online.wsj.com/article/SB10001424052970204740904577195083676240406.html?mod=dist_smartbrief
Source: www.plus1booster.com
Google plans country-specific censorship for Blogs
Google Will Start Country-specific Censorshop for Blogs
Google figured out Twitter‘s trick for avoiding universally censoring content weeks ago, but it managed to go unnoticed — for a while.
That is, until TechDows wrote about Blogger‘s plan for country-specific URLs Tuesday.
At some point “over the coming weeks,” Google’s Blogger will begin redirecting users to country-specific domain names — think Google.fr in France rather than Google.com — to avoid universally removing content that would not be tolerated in specific jurisdictions.
A Blogger support post, “Why does my blog redirect to a country-specific URL?,” last updated Jan. 9, explains that Google is using the method to limit the impact of censored content.
Readers will be redirected to sites with their own country’s domain name when they try to visit blogs recognized as foreign, as determined by their IP addresses.
SEE ALSO: Relax: Twitter’s New Censorship Policy Is Actually Good for Activists
If you would like to see a non-affected page, you can direct to google.com/ncr (NCR stands for “no country redirect”), which places a short term cookie that temporarily prevents geographical redirection.
Google says migrating users to local domains will help promote the freedom of expression while allowing the flexibility to abide by local law.
Do you think censoring content by specific countries is a good move for freedom of expression? Let us know what you think of Google and Twitter’s moves.
Google figured out Twitter‘s trick for avoiding universally censoring content weeks ago, but it managed to go unnoticed — for a while.
That is, until TechDows wrote about Blogger‘s plan for country-specific URLs Tuesday.
At some point “over the coming weeks,” Google’s Blogger will begin redirecting users to country-specific domain names — think Google.fr in France rather than Google.com — to avoid universally removing content that would not be tolerated in specific jurisdictions.
A Blogger support post, “Why does my blog redirect to a country-specific URL?,” last updated Jan. 9, explains that Google is using the method to limit the impact of censored content.
Readers will be redirected to sites with their own country’s domain name when they try to visit blogs recognized as foreign, as determined by their IP addresses.
“Over the coming weeks you might notice that the URL of a blog you’re reading has been redirected to a country-code top level domain, or “ccTLD.” For example, if you’re in Australia and viewing [blogname].blogspot.com, you might be redirected [blogname].blogspot.com.au. A ccTLD, when it appears, corresponds with the country of the reader’s current location.”
If you would like to see a non-affected page, you can direct to google.com/ncr (NCR stands for “no country redirect”), which places a short term cookie that temporarily prevents geographical redirection.
Google says migrating users to local domains will help promote the freedom of expression while allowing the flexibility to abide by local law.
Do you think censoring content by specific countries is a good move for freedom of expression? Let us know what you think of Google and Twitter’s moves.
Source: www.plus1booster.com
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