Google performance drives mobile estimate to $2.6 billion

Google's "exceptional" mobile advertising and new data has prompted eMarketer to revise its 2012 estimate for mobile advertising spending upward, from $1.8 billion to $2.61 billion. Google has already come to dominate the field, capturing 51.7% of mobile revenue, far ahead of Apple's 6.3% share. The competition is tighter in the area of mobile display, with Google at 24.8%, Apple at 18% and Millennial Media at 17.7%. PaidContent.org (1/25)

Source: http://paidcontent.org/article/419-2012-mobile-ad-spend-revised-up-to-2.6-billion-google-fueling-the-machi/